Rethink Certification

lane county’s sustainable business resource

Join the green business movement in Oregon! Rethink Business is an all-in-one-hub for Lane County businesses to become more sustainable. Get expert help, unlock valuable rebates, and showcase your environmental commitment to gain recognition.

Our team of sustainable business coordinators offer free technical support, connect businesses to utility incentive programs, and deliver valuable resources on a range of topics – from training employees in recycling protocols to installing energy efficient equipment, and tailoring additional solutions to specific needs.

Rethink Business utilizes GreenBiz Tracker, an online tracking database that makes it easy for businesses to get started, track efforts, and become Certified.


  • Save money: Reduce waste, energy, and water costs
  • Boost your brand: Get recognized as a sustainability leader
  • Attract customers: Consumers care about responsible businesses
  • Gain expertise: Free on-site assessments and personalized recommendations
  • Access resources: Discounts, grants, and free recycling tools

certified businesses receive

how it works

  1. Get started. Complete your assessment online – Apply Now
  2. Site visit. We visit your business and tailor green practice recommendations.
  3. Expert guidance. Receive a customized report of recommended actions and resources with clear steps for implementation.
  4. Earn recognition. Achieve Rethink Certified status when all required recommendations are verified by your Coordinator.
  5. Recertification. Your Certified status is good for five years. At the end of that period, a Rethink coordinator will reassess your organization to ensure the latest program standards are being met.

Looking to preview the checklist before you get started? Find the printable PDF version of the checklist for your business sector below.